Cilantro, a chain of fine dining restaurants in Nigeria, sought to introduce authentic Indian and Pan-Asian cuisine to the local market. While the Nigerian dining scene presented opportunities for diverse culinary experiences, it lacked significant representation of these cuisines. Cilantro needed to overcome key challenges to achieve its goals
Cilantro partnered with SpotMedia, a leading creative and marketing agency, to design and execute a comprehensive branding and marketing strategy that focused on quality, authenticity, and engagement
SpotMedia created a unique identity by blending traditional Indian motifs with modern African aesthetics, reflected in restaurant interiors, logos, and promotional materials.
SpotMedia designed visually appealing menus that highlighted diverse offerings, with clear descriptions to educate customers about dishes.
Developed a user-friendly website featuring interactive menus, online reservations, and customer testimonials to showcase Cilantro’s ambiance and service quality.
Executed strategic social media campaigns celebrating cultural events like Diwali and Chinese New Year, tied to Cilantro’s cuisine, increasing digital visibility.
SpotMedia supported Cilantro’s targeted expansion into key Nigerian cities, including Lagos, Abuja, and Kano, ensuring a cohesive brand presence across locations. They played a pivotal role in launching Cilantro Signature for elite clientele seeking elevated dining experiences.
SpotMedia’s strategic execution yielded exceptional outcomes for Cilantro, establishing the brand as a leader in Nigeria’s fine dining sector. Over four years, the brand achieved
