Despite their innovative solutions, their digital presence didn’t reflect their mission. Their website was outdated and ineffective in generating leads, while their social media, particularly LinkedIn, lacked consistent, engaging content. They needed a digital transformation to match their vision for a sustainable future
We began by revamping their website, making it user-friendly and optimized for lead generation. Clear calls to action and better navigation ensured visitors could easily connect with Powergas. On LinkedIn, we implemented a tailored content strategy, consistently posting quality content to showcase Powergas as a thought leader in clean energy. This approach grew their following to over 10k+ and boosted engagement.
We launched CE Power, a sub-brand focused on clean energy solutions to further elevate the brand. This gave Powergas a fresh identity while promoting its commitment to sustainability. Additionally, we executed an SEO strategy that improved the website’s visibility, driving more qualified traffic.
We also ran a full-scale social media campaign, including photo and video shoots, and introduced The Energy Talk Series—a platform for engaging conversations about the future of energy. This series sparked increased interaction, helping Powergas build a strong online community.
The results were transformative. The new website started generating leads, LinkedIn engagement soared, and Powergas positioned itself as a recognized leader in the clean energy space.
Powergas noted, “Partnering with Spotmedia helped us connect with our audience and strengthened our digital presence, making us better equipped to lead Nigeria’s clean energy movement.”
